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I have heard many teenage girls discussing the serial. So, are only women watching this serial? It would appear that the dominant majority does comprise women. But at 8 pm, when the husband has returned from work, the pressure cooker is being put on the gas, and the dough is ready to be made into rotis, nobody wants doses of ethics and morality. Moral endings are nice to watch early in the morning when the children have gone to school, teenagers are still asleep, and the husband is reading the newspaper over a cup of tea. Any wrong move could make the story didactic and lose audiences. Once such a statement is made, it is a challenging task to keep the balance between the serial’s entertainment value and its educative potential. However, what is significant is that the statement, in so many words, articulates the cause of the conflict that is to follow. One might say that is stating the obvious. Statement: ‘It often happens that a teenager is unable to determine what is right or wrong’. He is influenced by another teenager who has been sent back to the village from the city because of his vagabond ways. What is significant is that the mass media is now making adjustments in format to deal with Indian realities.Īs I write, a teenager in the family (in the serial) has stolen money to fund the little pleasures of a computer game. Our values, morals and ethics were handed down to us by storytellers more than philosophers and thinkers. The use of text, as much as of folk media formats in entertainment programmes that deal with serious and modern conflicts, and the acceptance of these formats by audiences is, to my mind, an indication that audiences want to intellectually engage with social conflicts, albeit on an entertainment platform.
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Balika Vadhu uses the traditional drama format very effectively what is interesting is the textual input.
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Both use the traditional vag and tamasha formats of entertainment to present serious and complex social and political issues. One is Tickle Te Political and the other Daar Ughada Na Gade. Two programmes in Marathi stand out here. The other phenomenon is the use of traditional drama to convey serious and modern messages to audiences that are essentially looking for pure entertainment. Yet here was a serial articulating Indian social realities both in drama as well as in literary text at the end of every episode. On the other hand, serials are becoming more frivolous. One is that almost all mass media content is dominated by the entertainment platform even news and current affairs are beginning to look like reality shows. I see the serial in the context of two media-related phenomena. Was it just a device to make the serial seem ‘intellectual’? And yet, here was a serial that presented text at the end of each episode, thereby offering several perspectives to an issue. The serial is an emotional ventilator that operates more or less in a binary format where there are the proverbial two sides of the coin - one good, the other bad. The whole point of the televised episodic story is to play on the audience’s emotions rather than intellect. The use of text to articulate the conflict interested me because it made me wonder what kind of complex conflict was being represented that could not be communicated through the usual entertainment format of an episodic serial. The question or statement is read out and also appears in text form at the bottom of the screen. At the end of each episode, it poses a question or makes a statement about the nature of conflict being represented in the episode. īalika Vadhu caught my attention because of a device it uses. The show is produced by Sphere Origins and aired on the satellite channel Colors, Monday to Friday, at 8 pm. Torn from the carefree joys of childhood and her family, she must accustom herself to a new family of strangers, new relationships and accept her roles as friend, lover, wife and mother. Married at the tender age of eight, to an equally young Jagdish, Anandi enters a new world that is at once alienating and confusing. Balika Vadhu is set in rural Rajasthan and tells the story of Anandi, a child bride.